No founder starts a company with the goal of just signing customers. They dream of Apple-like fanatics who love their product so much that they support everything the company does, including sales and marketing efforts. But in today’s socially-connected world, what was once a dream is now a necessity. After all, almost 84% of B2B decision makers start their buying process based on a peer referral.
With so much of their revenue dependent on positive word of mouth recommendations by others, smart business leaders are proactively developing programs that identify, mobilize and recognize their fans and advocates.
During this webinar, you will learn:
- Why advocate marketing matters
- The 5 steps to building a successful advocate marketing program
- How to identify the advocates among your customers
- Tactical tips from Monetate's successful advocacy program
- Success stories and best practices
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