Starting Customer Success the Right Way

Think of a brand you love, a brand you recommend to friends, a brand that will keep your business even if they screw up once in awhile because you value the relationship beyond the service they provide.

What did this brand do right to make you such a die-hard loyalist and willing evangelist?

They invested in your success.

The Beginners' Guide to Customer Success is a detailed account of integrating customer goals, context and outcomes into your company's culture, vision, strategy and operations, so that you are in tune with customer needs.

  • The difference between customer success and customer service
  • Examples of companies doing it right
  • Why customer success is misunderstood


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