"Historically, companies decide to [utilize] distributors, agents, or resellers because those partners have better access to the market. But there’s another reason software companies leverage channel models: To help their customers become more successful."
— Peter Caputa, VP Sales, HubSpot
Aligning your company with the right channel partners can help you reach more customers — and make them more satisfied and successful — than ever before. But for all the benefits, one thing the channel won't provide is a quick fix.
Building a stable and profitable SaaS channel program is a complex undertaking that requires patience, vision, and expert coordination of resources and leadership.
That’s why we’ve created our newest eBook: The Complete Guide to Channel Sales & Marketing.
A clear, actionable playbook to help you:
- Cultivate the right mindset for channel success
- Craft a complete channel strategy
- Build your team
- Execute your plan
- Know what to measure
- Turn your program into a sustainable, scalable machine
Along with expert advice from industry veterans you'll also get a behind-the-scenes look at how companies like HubSpot, Optimizely, and Pantheon have developed industry-leading channel programs.
Download the Guide Now
Bonus: When you download the guide you'll also automatically receive OpenView's weekly newsletter, delivering proven growth tactics straight to your inbox every Saturday morning.