How to Thrive in the Most Challenging Role in Tech
Exclusive lessons & insights from industry-leading CMOs
As a marketing leader, you have incredible influence over your company's growth, and with that comes a tremendous amount of responsibility and accountability. It's a challenging position that constantly requires you to adapt and evolve.
If you're new to a marketing leadership role, or looking to increase your effectiveness and relevancy, these tips from established industry veterans will help put you on a path to succeed.
Get proven, battled-tested advice on:
- First steps you should take as a new CMO
- How to set and manage expectations
- Keys to building a high-performing marketing team
- The top 5 skills modern CMOs need to succeed
- The secret to achieving sales and marketing alignment
- Board meeting best practices for CMOs
Featuring One-on-one tips from:
- Jeff Whatcott, CEO and Co-Founder at HatchLearn, former CMO at Brightcove, VP Marketing at Acquia, VP Marketing at Adobe
- Jeanne Hopkins, SVP & CMO at Continuum Managed IT Services, former EVP & CMO at SmartBear, VP Marketing at HubSpot
- Brian Kardon, CMO Lattice Engines, former CMO at Eloqua, CMO at Forrester Research
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