Discover What Content Your Buyers Really Need
As content marketers plan for future content development and prioritize what should be created first considering limited resources, one of the most helpful exercises is to conduct a content audit. Don't get spooked by the word "audit" — this Google Spreadsheet template makes it easy.
Use our content audit template to:
- Conduct a content gap analysis to determine what content you already have, and what content you need
- Ensure you are creating content for all of your buyer personas
- Confirm your content speaks to each stage of the buyer's journey
- Determine what content needs to be updated or expired
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