A guide to creating and delivering the content your company needs to attract and retain great customers.


Written for novice and advanced content marketers alike, “It Takes a Content Factory” is a comprehensive, step-by-step guide to building the content marketing program your business needs to generate and nurture leads, enable sales, and establish your company as a thought leader.

With clear, actionable step-by-step tips, the guide will help you:

  • Develop an effective content strategy 
  • Assemble an agile content team supported by co-workers, freelancers, and industry influencers
  • Create high-impact content that gets discovered and shared
  • Amplify your content through the right delivery channels so you reach the right people at the right times
  • Maximize conversions so that every piece of content is bringing your buyers closer to making a purchase
  • Manage and measure your content marketing so you are able to continuously improve

Bonus offering: When you download the guide you'll also automatically receive OpenView's weekly newsletter which includes tips and tricks to help you build and scale a great company.