About this Guide
Written for beginner and advanced content marketers alike, “It Takes a Content Factory” is a comprehensive, step-by-step guide to building the content marketing program your business needs to generate and nurture leads, enable sales, and establish your company as a thought leader.
Clear, actionable tips to help you:
- Develop a high-impact content strategy
- Assemble an agile content team supported by co-workers, freelancers, and industry influencers
- Create high-impact content that gets discovered and shared
- Amplify your content through the right delivery channels so you reach the right people at the right times
- Maximize conversions so that every piece of content is bringing your buyers closer to making a purchase
- Manage and measure your content marketing so you are able to continuously improve
Free tools & templates to get started:
- Sample Editorial Calendar
- Buyer Persona Checklist
- Sample Content Marketer Job Descriptions
- Writer's Checklist
- Example Content Tracking Dashboard
Praise for this eBook
"OpenView's eBook lays out a clear, accessible framework for building the kind of in-house content team and sustainable plan every business needs to connect with prospects and nurture them through the sales process and beyond."
— Ann Handley, Chief Content Officer, Marketing Profs
Bonus offering: When you download the guide you'll also automatically receive OpenView's weekly newsletter which includes tips and tricks to help you build and scale a great company.