Creative Marketing Tactics in B2B Tech
Daunting as that prospect may seem, many B2B technology companies are successfully meeting the challenge. For this report, OpenView selected 10 of the ones we think do it best to illustrate a range of the top online marketing tactics currently being used across three main areas: social media, promotional offers, and online tools and assessments.
Ultimately, this report will demonstrate how some of the world’s best B2B marketers are going above and beyond the typical execution of common B2B marketing channels, and provide growing B2B businesses with examples of new best practices they can integrate into their own marketing strategies.
— Brian Zimmerman, Managing Director, OpenView