Do Your Messages Measure Up?
Although tactics like social media marketing and search engine optimization generate more buzz among B2B marketers, statistically speaking, e-mail marketing remains one of the most effective online marketing techniques. It also tends to be more personal than tactics like pay-per-click and banner advertisements, and remains relatively inexpensive compared to other outbound approaches.
Of course, to execute a successful e-mail marketing campaign, there are several core areas to optimize. As this OpenView Labs report will show, the best e-mail marketers create messages that stand out for their:
— Tien Anh, Director of Market Insights, OpenView