Simply put, e-mail has quickened the way that people communicate. Similarly, e-mail marketing has had an enormous influence on the way that businesses engage their customers and prospects.

Email_MarketingAlthough tactics like social media marketing and search engine optimization generate more buzz among B2B marketers, statistically speaking, e-mail marketing remains one of the most effective online marketing techniques. It also tends to be more personal than tactics like pay-per-click and banner advertisements, and remains relatively inexpensive compared to other outbound approaches. 

Of course, to execute a successful e-mail marketing campaign, there are several core areas to optimize. As this OpenView Labs report will show, the best e-mail marketers create messages that stand out for their:

  • Content
  • Design
  • Platform Optimization

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