Simply put, e-mail has quickened the way that people communicate. Similarly, e-mail marketing has had an enormous influence on the way that businesses engage their customers and prospects.
Although tactics like social media marketing and search engine optimization generate more buzz among B2B marketers, statistically speaking, e-mail marketing remains one of the most effective online marketing techniques. It also tends to be more personal than tactics like pay-per-click and banner advertisements, and remains relatively inexpensive compared to other outbound approaches.
Of course, to execute a successful e-mail marketing campaign, there are several core areas to optimize. As this OpenView Labs report will show, the best e-mail marketers create messages that stand out for their:
- Platform Optimization