Field marketing, though somewhat ambiguous in its definition, is becoming a sought-after role at many B2B SaaS companies looking to win big in the enterprise space. But executives are asking, “What is field marketing?” “What specific strategies and tactics can field marketing provide for my sales teams?” and “How do I measure the success of this function?”
Many companies are already successfully implementing field marketing as a function in their business. For those interested in getting started there are many things to consider before diving in, however, and field marketing certainly isn’t one-size-fits-all. There are various ways to structure teams, differing methods of measurement, and different strategies and tactics the function can support.
In this webinar with Marketing Consultant Teresa Becker, you’ll get firsthand advice from someone who grew field marketing from the ground up for a large enterprise B2B SaaS company and has advised multiple smaller, fast-growing start-ups across the US.
During this webinar, you will learn:
- How to think about field marketing for your company
- How field marketing can support sales
- What metrics to track for success
- Best practices from real-life case studies of two companies
- Tips on how to start and build a high-performing field marketing team
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