Social Media has changed business. Today, brands are built by mobilizing the collective power of employee networks across the organization. Relationships matter. Now more than ever, personal connections and extended networks influence the buying process.

So, with multiple social channels available to engage with influencers, how do you determine who matters most, how do you engage them, and how do you manage it all? Jon Ferrara and Barb Giamanco of Nimble, a relationship management platform, discuss all of this and more.

During this webinar, you will learn:

  • Why personal brand matters
  • How to build an evangelist network to amplify your brand story
  • Tactical tips for determining the influencers you need to know
  • Strategies for nurturing relationships not simply collecting contacts
  • Success stories and best practices


Jon Ferrara, CEO – Nimble

Jon is a CRM and Relationship Management entrepreneur and noted speaker about Social Medias effects on Sales and Marketing. His most recent venture is, a leading social relationship manager. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).


Barb Giamanco, Chief Customer Ambassador – Nimble

Barb is Nimble’s Chief Customer Ambassador and a globally recognized expert in Social Selling, Social Media Marketing and Social Business. She’s the co-author of The New Handshake: Sales Meets Social Media and the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. Barb’s blog is a Top 50 Sales and Marketing winner. She was named a Top 10 Influential Leader in Sales for the 3rd year running, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers. A former Microsoft Sales Director, Barb has sold $1B in products and services throughout her career.

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