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MASTERING SAAS PRICING

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How to Price Your Product from the Seed Stage through IPO

by Kyle Poyar

 

 

    
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Monika is Vice President / General Manager,
Finance Product Line at Zuora.

With a Foreword by Zuora's Monika Saha

Determining the right pricing model for your SaaS product is never easy. But working for a company like Zuora, that serves the needs of the Subscription Economy, has given me a ringside view into the creative ways in which hundreds of business leaders monetize their products and services.

Discussing and sharing these pricing and packaging observations with others in the software community has always been a great passion of mine as well as Zuora and OpenView. Over the years, the single most valuable lesson I’ve learned is that you have to be ready to constantly iterate on both your packaging and pricing. Successful companies are those that think of pricing and packaging in the same way that they think about product development – their pricing is in a constant state of evolution. 

It’s never 100% done.

 

PRAISE FOR

Mastering SaaS Pricing

CEOs, founders and pricing experts trust OpenView to deliver primary research, tactics, advice and strategies on everything from pricing optimization to implementation and beyond.

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"STOP STRUGGLING TO MONETIZE AND FOLLOW THE TIPS AND TRICKS KYLE OUTLINES IN THIS MASTERFUL WORK. MUST READ FOR EVERY SAAS CEO."

Madhavan Ramanujam
Author of Monetizing Innovation
Board Member and Partner
Simon-Kucher & Partners

 

"There is no decision a startup founder can make that will impact go-to-market and valuation more than a decision on pricing. I’ve learned this important lesson over the last eight years and am still learning how to optimize pricing every day. This book serves as a shortcut for other startup founders and operators as they set out to determine a pricing and packaging strategy that is right for their company and customers. OpenView has helped Deputy develop and fine-tune a pricing model that has increased revenue and reduced churn while making our customers happier. How to optimize your pricing is not a lesson you can afford to miss."

Ashik Ahmed
CEO, CTO and Co-Founder
Deputy

"Every founder understands that in order to scale you must find product-market-fit. In SaaS, it’s common to assume that the final “S” in SaaS means subscription. And a subscription price might be the best model for your market. But it might not. Founders would do well to identify price-market-fit early on as pricefit may be even more important to scaling a company than product-fit. Kyle Poyar and the OpenView team uncover these lessons and more in this invaluable book."

Andy Wilson
CEO & Founder
Logikcull