SaaS Metrics in Context: What Growing Software Companies Can Learn from Their Peers
Creating a finely tuned economic model requires a thorough understanding of basic operating and financial metrics that measure your company’s profitability, efficiency, and growth rates, as well as how your company stacks up against its peers regarding these metrics>
With that in mind, OpenView surveyed more than 160 senior executives at SaaS companies, as well as their consultants, in order to create a report that is specifically focused on some of the growth and profitability metrics that are most relevant to expansion stage software companies, including:
- Annual revenue growth
- Average revenue per employee
- Sales and marketing spend per dollar of additional revenue
- Average sales and marketing spend to gain one dollar of MRR
- Annual customer growth rate and percentage of revenue loss
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