Measuring Up: 9 essential benchmarks of expansion-stage companies

By allowing companies to better evaluate and understand their own metrics, sales benchmarks can give executives and managers a much better sense of what to expect when launching a customer acquisition initiative into a new market or when building a new sales team.

The sales benchmarks covered in OpenView’s report span two categories:

  1. Lead generation team performance sales benchmarks, which are critical to analyzing an existing lead generation team’s performance and to efficiently building new teams. 
  2. Sales team capacity and productivity sales benchmarks, which can be used as a frame of reference to ensure that you are hiring the right number of lead generation reps, are leveraging those reps effectively, and that you are encouraging sales activities that ultimately fuel optimal financial performance. 

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