Where Product Strategy, Customer Service, and Marketing Intersect
Driving stronger user adoption — among both paying and trial users — can be just as important as new customer acquisition to a growing software company.
To be truly effective, however, user adoption must be an interdepartmental effort. In particular, that means that a company’s product development, customer service, and marketing teams must work symbiotically to:
Convert free and trial users to paid users
Encourage paying users to adopt more functionalities
Push more users in the same organization to use the product
Drive user adoption across multiple platforms