Thursday, October 20, 2016 at 2:00pm EST
At each stage of your company’s growth, it’s vital to consider how to monetize your products and services along the way. Once you’ve reached the expansion stage, you have a well-defined product, you know who you’re selling it to and you have customers who are paying you for it. At this point in your company’s lifecycle, it’s important to re-assess and perfect your product’s pricing and packaging.
Join pricing and packaging experts, Kyle Poyar (Market Strategist, OpenView), Patrick Campbell (CEO, Price Intelligently), Monika Saha (VP Marketing, Zuora) & Steven Forth (Co-Founder, TeamFit) as they share best practices and lessons learned from their experiences in the startup world.
During this webinar, you will learn:
- What is a value metric & why it's so important for your pricing
- How your pricing & packaging strategy should evolve as your company grows and matures
- How to start the pricing journey and who should own it
Speakers
Patrick Campbell is the Co-founder and CEO of Price Intelligently, the team and software behind some of the biggest and best SaaS pricing strategy out there from companies like Atlassian and Autodesk to Wistia and Litmus. PI is also the maker of ProfitWell, which is free financial metrics for subscription businesses. Prior to Price Intelligently Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
Steven Forth is an investor in, consultant to and operator of companies taking innovations to market. His focus is bringing new concepts to market and setting them up to scale. He does this by combining design and revenue model design with value management and pricing strategy. The goal is to ensure a fit between the offer and its underlying technology, the market opportunity, the revenue generation process (from awareness and consideration to lead capture and conversion) and the ability of the organization to scale. He primarily invests through E-Fund and is currently the CEO of TeamFit in Vancouver, BC.
Kyle Poyar is the Market Strategist at OpenView, helping their portfolio companies accelerate top-line growth through segmentation, value proposition, packaging & pricing, customer insights, channel partner programs, new market entry and go-to-market strategy. Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing. He completed more than two dozen projects, which commonly drove ARR improvements of 10-20%.
Monika Saha is VP of Marketing at Zuora and has 15 years of experience in the Software Industry. She currently manages the teams and processes that are responsible for engaging customers throughout their journey via multiple product marketing and field marketing efforts. Monika loves the fast pace of startup culture, and lives in San Mateo with her husband, a fellow start-up entrepreneur.
*By registering for this webinar, you agree to receive periodic emails from OpenView.