Brand awareness is a key component to a company’s accelerated success. At the expansion stage in particular, building your brand and being known by name improves credibility and helps bring in new business at a greater scale. So why then does the responsibility of building your company’s brand rely so heavily on the marketing team? It doesn’t have to.
In this webinar with Dorie Clark, you’ll get firsthand advice from someone recognized as a “branding expert” by the Associated Press and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
During this webinar, you will learn:
- Manage your personal brand
- Identify the 3 types of people in your organization: Thinkers, Contributors, Politicians
- Get buy-in from non-marketers
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