About this Survey
For the 2018 Expansion SaaS Benchmarks, we surveyed more than 400 software companies of all stages and sizes. The resulting data points to the growing influence of a product led growth go-to-market strategy, the impact of pricing changes on ARR, increased diversity on startup Boards and much more.
Key Takeaways
- The bar is higher than ever to succeed, but adopting a product led growth strategy can help propel your success and drive faster, more efficient growth. Changing up pricing can also help boost growth by 25%+.
- It's clear that you have to sell into North America to truly reach scale, but successful startups can now be based anywhere and succeed. When you do make it big, look to private equity as a new exit option.
- The tech industry is finally making progress on diversity, but it's still slow going. By enabling diverse employees to reach the highest levels, companies will see innovation and profits increase.
Get the Dataset
For an in depth look at at the 2018 Benchmarks, be sure to download the full survey report using the form on this page.