Boost the buying process and win more customers. 

Understanding your buyer's individual pain points and the paths they take to purchasing your product is crucial to running a successful business.

Achieving that level of understanding, however, takes more than critical thinking. It requires systematic research. With this comprehensive guide, you'll learn how to conduct the research your company needs to:

  • Introduce customer-centricity across the organization
  • Improve customer acquisition
  • Focus on the decision-makers within a target company and their key influencers
  • Build a pipeline with more targeted and effective messaging
  • Create compelling product packaging and pricing schemes
  • Enhance customer success and retention with improved product and service delivery

Bonus offering: When you get the eBook you'll also automatically receive OpenView's weekly newsletter which includes tips and tricks to help you build and scale a great company.