About this Guide

Written for beginner and advanced content marketers alike, “It Takes a Content Factory” is a comprehensive, step-by-step guide to building the content marketing program your business needs to generate and nurture leads, enable sales, and establish your company as a thought leader.

Clear, actionable tips to help you:

  • Develop a high-impact content strategy
  • Assemble an agile content team supported by co-workers, freelancers, and industry influencers
  • Create high-impact content that gets discovered and shared
  • Amplify your content through the right delivery channels so you reach the right people at the right times
  • Maximize conversions so that every piece of content is bringing your buyers closer to making a purchase
  • Manage and measure your content marketing so you are able to continuously improve

Free tools & templates to get started:

  • Sample Editorial Calendar
  • Buyer Persona Checklist
  • Sample Content Marketer Job Descriptions
  • Writer's Checklist
  • Example Content Tracking Dashboard

Praise for this eBook


"OpenView's eBook lays out a clear, accessible framework for building the kind of in-house content team and sustainable plan every business needs to connect with prospects and nurture them through the sales process and beyond."

— Ann Handley, Chief Content Officer, Marketing Profs

Bonus offering: When you download the guide you'll also automatically receive OpenView's weekly newsletter which includes tips and tricks to help you build and scale a great company.