MEET THE EXPERTS Pencil

OpenView Developer GTM Playbook Author image Sam RichardOpenView Developer GTM Playbook Author image sanjiv kalevar

DEVELOPERS ARE A TOUGH CROWD Cool Crying Emoji

They have limited time, they don’t like to be sold to, and they certainly don’t pick up the phone. Painfully aware of this reality, technical founders have become anti-marketing and sales.

And yet companies like Stripe, Snyk, and MongoDB are killing it (we’re talking nearly $400 billion in market value) with developers as their core audience.

Is there a secret sauce? Yes—and it can be replicated. 

Click the button above to get a copy of the developer-focused go-to-market playbook.