Developers are a tough crowd.

They have limited time, they don’t like to be sold to, and they certainly don’t pick up the phone. Painfully aware of this reality, technical founders have become anti-marketing and sales.

And yet companies like Stripe, Snyk, and MongoDB are killing it (we’re talking nearly $400 billion in market value) with developers as their core audience.

Is there a secret sauce? Yes—and it can be replicated. 

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