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OV | Weekly – August 4, 2018

Hi Friend of OpenView,

Just like that it's August. Summer is winding down, Q3 is already a third of the way through and you're likely hitting some form of summer slump. Not to worry, today's OV Weekly is full of advice on how to gear up your team and dominate the competition. Plus, we've included a special report on product led growth – the go-to-market strategy behind the dominant performance of companies like Dropbox and Slack.

Are you implementing some form of a product led strategy? Let us know by tweeting to @OpenViewVenture or replying to this email.


Dominating Your Competition Is Not a Luxury, It’s a Necessity 

Leading your industry isn't a luxury, it's a necessity to survive. With software markets more crowded than ever, Chris Orlob argues it's the only way to stand out. But how exactly do you do that? He's offering some crucial selling strategies to help you dominate your competition and win. Get the strategies here.

VC Investor Christoph Janz on How to Scale to $100MM ARR

If anyone can spot a winning company it's Christoph Janz, who invested in Zendesk way back when the company had a mere 50 customers. Now the company is on track to hit a billion dollars (yes, billion with a B) in revenue. His experience with Zendesk and other high growth startups has given Janz a bit of an advantage – he knows when and how a company should start scaling. And now he's sharing his wisdom with all of you. Get it here.

Why B2B is Finally Investing in Brand

More than ever before, B2B companies are investing whole heartedly in brand – custom graphics, flashy colors and simple, accessible language. Drift, Intercom, Typeform and Dropbox have mastered this switch. And you can too. Learn why it's more important than ever for B2B companies to revamp their image. And get real world examples you can steal (ahem, borrow) here.

A special section on Product Led Growth 🚀

Product led growth is a go-to-market strategy utilized by some of today's fastest growing software businesses – think Slack, Atlassian and HubSpot. These companies rely on product usage as the primary driver of user acquisition, retention and expansion, which means they can skip spending big bucks on traditional sales & marketing activities. Instead, they use their products to supply a pipeline of satisfied users and paying customers. 

At OpenView, we think product led growth represents the future in terms of how companies build, sell and market their products. So today we're bringing you three new resources to help you get up to speed on everything PLG.

  • The BUILD podcast will be back next week! Season 3 is focused exclusively on product led growth – what it is, why it's the GTM strategy of the future 🔮 and how to get started. All season long you'll learn from growth experts at Slack, HubSpot, Typeform and more. But be sure to catch up on our first two seasons before new episodes drop next week. Get up to speed here.

  • In town for INBOUND 2018? Join OpenView, Growth Marketing Conference and Appcues for a panel and happy hour on Wednesday, September 5th all about, you guessed it, product led growth. Panelists include leaders from Wistia, HubSpot, Appcues and OpenView. Space is limited so register to attend now.

  • Our Product Led Growth Summit is back by popular demand, this time on the east coast. Join us at Product Led Growth Summit East on Wednesday, November 7th. Note that this event is invite only and space is limited. You can learn more and request an invitation here.

Here's what else we're reading 📖

That's it for now. See you back here next week! In the meantime, say 👋on Twitter, LinkedIn and Facebook.

This newsletter was lovingly curated by OpenView's marketing team. Think our readers would benefit from your expertise? Submit your content to Labs by emailing

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