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OV | Weekly – July 21, 2018

Hi Friend of OpenView,

Good morning! We've got lots of juicy how-to tips for you this weekend on everything from achieving viral growth and designing lead gen experiments to training your multigenerational sales team. 

But our favorite piece of how-to advice this week? Learning from HubSpot on how they use content marketing to acquire product users. You can read more about their strategy here

Lastly, we want you to know that this newsletter is 100% created for you. If there's content you want to see included or a topic you'd like to see covered, please let us know by replying to this email or sending a note to our Head of Marketing at

Happy reading!

How to Acquire Product Users with Content Marketing

Leave it to HubSpot, if not the creator then certainly the master of content marketing, to overhaul the tried and true strategy. Where most companies use content marketing to convert readers to a newsletter list hoping to later on convert them to paying customers, why not just convert those readers to users right away? Learn how here.

14 Marketing Productivity Tools You Should Check Out in 2018

We could all use more hours in the day ⏳So how can you make the most of the ones you do have? Check out 14 invaluable and time-saving marketing productivity tools here.

Mixmax on Achieving Virality with Near-zero CAC

In three years, how has startup Mixmax grown to serve more than 10,000 customers with near-zero CAC? Viral growth of course. But achieving virality is muchhhh easier said than done. So how exactly did they do it? Mixmax CEO Olof Mathé explains in this exclusive interview.

Here's what else we're reading 📖

Here's what else you need to know this week:

  • This week, OpenView announced the expansion of our investment team with the promotion of Arsham Memarzadeh to Vice President and the addition of Kate Murdock as Associate. Congrats to them both! You can read more about the news here.
  • is hiring a Product Marketing Manager to join their Boston-based team. Learn more and apply here. Not a fit? You can view openings across our portfolio here.
  • 💌 Quick PSA: If you read the OV Weekly in Gmail and want to ensure it hits your inbox, be sure to add OpenView to your contacts. Learn how to do so here.

That's it for now. See you back here next week! In the meantime, say 👋on Twitter, LinkedIn and Facebook.

This newsletter was lovingly curated by OpenView's marketing team. Think our readers would benefit from your expertise? Submit your content to Labs by emailing

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