A look at three companies — Salesforce.com, IBM, and uSamp* — that are using three different, innovative forms of interactive content to engage their audiences. 

This report covers the best features of different types of interactive content and highlights the ways in which those three companies are using each format to create a rich, unique two-way conversation.

To cut through the growing content noise, B2B technology companies need to think differently about how and why they create content. They must evolve and innovate, exploring new ways to engage and interact with their audiences.

The three primary forms of interactive content that is focused on are: 

  • Interactive Video
  • Mobile and Tablet Apps
  • Interactive Product Demos

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