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OV | Weekly – June 16, 2018

Hi Friend of OpenView,

Good morning readers! Today in the OV Weekly: building out those lesser used marketing channels (think Facebook, podcasts and viral video). Plus, how to keep your founding team bought in as you grow, 17 lessons learned scaling to the US, driving down CAC and more.

Here's to an enlightened Saturday morning πŸ’‘

How to Grow Your Email List Using Facebook

Facebook is one of the most undervalued platforms when it comes to B2B marketing...and not surprisingly so. After all, how many consumer ads have you blindly scrolled by today alone?

But the social network can actually be an extremely valuable channel when it comes to sourcing leads, growing your email list and winning over new customers. Take it from Eric Siu, whose digital marketing agency, Single Grain, has worked with the likes of Amazon, Uber and Salesforce. He shares his tips for building out a viable B2B marketing strategy with Facebook here.

Keep your founding team bought in as you scale. Here's how.

A startup's founding team is the lifeblood and backbone of any young company. But as businesses scale and teams grow, the responsibilities of founding team members are divided and delegated accordingly. How do you keep these crucial team members bought in and happy even as they move into narrower, deeper roles?

Jeff Diana, former Chief People of Atlassian explains here.

🎧 BUILD | CAC Payback: How Continuous Experimentation Can Drive Down Costs

OpenView's Blake Bartlett discusses how a company's go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.

Listen to the latest episode of BUILD here.

Here's what else we're reading πŸ“–

Here's what else you need to know this week:

  • Join OpenView for SaaS & Spirits Boston on July 19. Interested in celebrating with the OV team and Boston's best and brightest tech entrepreneurs? Email Casey Renner at to learn more.
  • is hiring a Head of Alliances in the Boston, Seattle or San Francisco area. Not a fit? You can view all openings across our portfolio here.
  • Do you πŸ’– our BUILD podcast? Help us make it even better by filling out this quick survey here. Let us know what you like and don't like and who you want to hear from on Season 3.

That's it for now. See you back here next week! In the meantime, say πŸ‘‹on Twitter, LinkedIn and Facebook.

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