Engaging Customers On Their Terms

If you consider yourself a modern marketer, you are likely already running basic display advertising and retargeting campaigns. The problem with this method? It focuses on the individual buyer instead of the other decision makers.

In reality, there are 8 to 10 other decision makers typically part of a B2B software purchase.

This guide focuses on advertising methods that allow you to deliver ads only to the buyers you care about, and thus you won’t be wasting impressions on buyers who aren’t relevant to your solution.

In conjunction with Terminus, we are proud to bring you this guide to targeted advertising.

Fill out the form to download.

Bonus offering: When you get the eBook you'll also automatically receive OpenView's weekly newsletter which includes tips and tricks to help you build and scale a great company.