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OV | Weekly – June 30, 2018

Hi Friend of OpenView,

You made it! It's the end of Q2 and you're officially half way through the year. So how'd you do? Did you hit all of your goals? Accomplish everything you set out to...neither did we. But not to worry, take this opportunity to reset and reevaluate what's most important as you head into Q3. Hopefully today's OV Weekly will provide some inspiration as you finalize your plans for the remainder of the year.

Let us know what you're looking to tackle moving forward. Any content that would be useful as you set your intentions for H2 2018? Be sure to reply directly to this email or Tweet to @OpenViewVenture.

Enjoy your weekend!

The Ultimate Guide to B2B Email Marketing that Will Boost Your Sales

At OpenView, we know email marketing well (hello, newsletter). But we always have more to learn. Fact is, the channel is far too often taken for granted and left as an afterthought. But email marketing can be especially powerful for B2B companies if you use it right. 

Get the full guide to B2B email marketing here.

Ready to grow? Make absolutely sure your VP of Sales has these skills first.

Making a bad sales hire, or any bad hire for that matter, is extremely painful. It costs you time and money. Not to mention stress on you and your team. But make a bad VP of Sales hire and your pain triples. Getting this hire right the first time is so crucial to your bottom line it deserve special attention.

Veteran sales recruiter Amy Volas shares her tips for recruiting a superstar VP of Sales the first time here

Pricing: ProfitWell’s Patrick Campbell on Monetizing Your Customer Base

SaaS pricing – every business thinks about it, but the majority rarely act. In this episode of BUILD, hear from Patrick Campbell, Co-founder & CEO of ProfitWell, on the importance of pricing, the impact of freemium, and the metric you should use to drive value for your customers. Plus, Deputy COO, Craig Harris, weighs in on his business’ go-to-market model and how it impacted the company's big pricing initiative.

Listen to the latest episode of BUILD here.

Is Your Product Right for Product-led Growth?

If you're a frequent Labs reader, you know how obsessed OpenView is with the concept of product-led growth – a go-to-market strategy behind the rapid expansion of companies like Slack, Dropbox and Expensify. But not every company is set up to implement a PLG strategy right away. To make sure you're prepared, read the 8 characteristics of PLG companies here.

Here's what else we're reading 📖

Here's what else you need to know this week:

  • OpenView is teaming up with Victress Capital, Flybridge Capital Partners and Greenspring Associates to celebrate summer and Boston's female founder and venture capital communities at Rosé on the Roof 🍷You can request an invite to the event on July 18 by emailing Gail Axelrod at
  • Want discounted tickets to everyone's favorite marketing conference? Use code SPKRGAX200 to get $200 off an All Access passes to INBOUND 2018. Purchase your pass here.
  • 💌 Quick PSA: If you read the OV Weekly in Gmail and want to ensure it hits your inbox, be sure to add OpenView to your contacts. Learn how to do so here.

That's it for now. See you back here next week! In the meantime, say 👋on Twitter, LinkedIn and Facebook.

This newsletter was lovingly curated by OpenView's marketing team. Think our readers would benefit from your expertise? Submit your content to Labs by emailing

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