Stories of
Scaling
with Usage-based pricing

Who did we feature?

C-suite leaders and VPs at companies that either shifted to a usage-based pricing model, or were always following one, including Algolia, Avesdo, Datadog*, Cypress*, Snowflake, and Clari. Our experts offer insights into how to implement UBP across sales, customer success, and finance and operations teams.

*Note: Cypress is a current OpenView portfolio company. Datadog is a former OV portfolio company. For additional information on OV's full list of portfolio companies, please visit: ov.vc

The finance perspective 

Datadog’s former VP of Finance on:

• Growing from $0 ARR to $1B ARR using a usage-based pricing model
  
  
• Managing expectations for predictability and selling your investors on UBP
  
  
• The right metrics to fit your UBP model
  
  

The most "customer-friendly" pricing ever

Algolia’s leadership talk about:

• Retooling a usage-based pricing strategy to center on technical users
  
  
• Increasing access to advanced features and making pricing more transparent
  
  
• Expanding to more 12,000+ customers and 630+ employees in 10 countries

Taking a leap of faith

Cypress’s VP of Customer Success and Sales explores:

• Building a cross functional UBP pricing implementation team
  
  
• Changing Cypress’s pricing from a primarily seat-based to a consumption-based model
  
  
• Early successes, with existing customers raising their hands to upgrade

*Source: Inside Cypress’s Playbook for Launching Usage-Based Pricing, 2021

*Source: Implementing Usage-Based Pricing: What Your Financial Teams Need To Know, 2022